By: Giorgos Aspiotis / Nikos Kokkinoplitis
We regularly hear concerning the idea of innovation and its significance in enhancing the competitiveness of a company—nonetheless, the extreme use of this time period has distorted its true that means and content material.
A lot is the overuse and the abuse of this phrase that it come to suggest nearly nothing. Because of this distortion, we’ve come to impose to ourselves subconsciously synthetic constraints that blind us from seeing the true huge image.
Initially, most individuals affiliate progressive organizations with both high-tech startups or giant know-how firms reminiscent of Apple, Google and Amazon. Nonetheless, an progressive enterprise could possibly be even a small neighborhood barbershop, offered that it provides or does one thing totally different that has affect. In spite of everything, the criterion is neither the turnover, nor the know-how, nor the trade.
One other limiting perception relating to innovation lies in figuring out the idea with the event of a brand new product. Innovation inside a enterprise can seem not in a single, however in ten (!) distinctive methods, such because the income mannequin, the organizational construction, the enterprise processes or the product.
Properly-known writer Scott D. Anthony defines in his e-book The Little Black E book of Innovation, the time period “innovation” as “a course of that mixes discovering a chance, blueprinting an concept to grab that chance, and implementing that concept to realize outcomes.” In layman’s phrases, innovation refers to one thing totally different that has affect. It’s important that we be mindful these definitions, as a result of via them we’ll be capable to determine and separate progressive organizations from the group.
The Case of Curry Categorical
An instance of an progressive enterprise that breaks all innovation stereotypes and completely matches to the aforementioned definitions is Curry Categorical, a tiny Indian road meals restaurant that has introduced the heart beat of Indian gastronomy within the coronary heart of Athens. Curry Categorical is a wonderful paradigm of innovation, in a saturated (in response to many) market in Greece—the catering sector. In our interview with Ina, the proprietor of the restaurant, we had the chance to discover the important thing success components of Curry Categorical, in addition to to style the distinctive Indian delicacies in a street-food model.
The restaurant opened lower than a 12 months in the past and it has been left “untouched” by the COVID-19 pandemic, as it really works primarily via supply service. Curry Categorical innovation is recognized in three important areas: the product, the client expertise and the manufacturing course of.
Firstly, it’s well-known that Indian gastronomy is related to wealthy and intense flavors accompanied by rice, pies and intense spices. The associated fee for a full Indian meal in Athens often exceeds 10 euros. Within the case of Curry Categorical, nonetheless, the buyer can take pleasure in a whole meal for simply 5 euros (!) with out struggling any high quality reductions.
However how is that this even viable for the enterprise? The reply lies within the idea of product innovation—i.e. the event of a brand new product that displays the wants of customers and is at the moment not out there within the Greek market. No, this has nothing to do with patents, partnerships with RTOs and laboratory analyses. This innovation refers back to the mixture of two separate merchandise (on this case important dish with aspect dish) to kind a brand new one at a a lot decrease price. This reminds us of T. Freston’s definition on innovation: “Innovation is taking two issues that exist already and placing them collectively in a brand new approach.” The “bowls” as they’re known as, include half the quantity of rice and half the quantity of cooked meals, each sufficient to fulfill a hungry shopper. As Ina informed us, bowls are standard in India, however not in Greece, since Greeks will not be acquainted with Indian road meals.
One other factor that received our curiosity in Curry Categorical has to do with the looks of the meals. All dishes are ready in such a approach that it’s enticing for images and sharing on social media. That is definitely not one thing new. Quite the opposite, if one takes a have a look at the rising tendencies shaping the meals trade, he/she is going to discover that the manufacturing of visually interesting meals is a transformational pattern that performs a big position in the way in which meals is processed and ready on the market. Meals isn’t just a major want, however a life-style assertion or perhaps a assertion of political opinions. If we expect that each month round 250 million posts with the hashtag #meals are uploaded on Instagram, then we will really perceive the ability and affect that social media have on meals trade. Subsequently, the efficient exploitation of this disruptive pattern by meals producers and eating places, may also help these companies improve their clients’ expertise in addition to construct sturdy model consciousness. That is what Curry Categorical so efficiently does and that is the place buyer expertise innovation lies in!
Lastly, the way in which during which the manufacturing strategy of the restaurant has been organized is one other supply of aggressive benefit for Curry Categorical. Typical Indian restaurant menus are excessively lengthy, suggesting a really wide selection of meals and flavors. On the distinction, a extra conservative method has been adopted by Curry Categorical, with comparatively fewer dishes chosen primarily based on pace of preparation and sustaining top quality. The restaurant staff centered its efforts on the standardization of the manufacturing course of, whereas in search of small however equally vital enhancements in product high quality (incremental innovation). Τhis slight differentiation from the competitors gave Curry Categorical the power to take care of the top quality of merchandise at a a lot decrease price in comparison with different Indian eating places in Athens, as nicely the aggressive edge wanted to face out from the group.
The case of Curry Categorical is a good instance of an progressive enterprise that breaks stereotypes and highlights the other ways during which innovation can seem and be applied inside a enterprise or group. These small variations within the manufacturing course of, the product and the client expertise, are “the totally different” that Scott D. Anthony mentions in his definition on innovation. We might not have state-of-the-art applied sciences, and R&D division and a pitch deck, however we do have affect and in the long run, that is what really issues.
In regards to the Authors
Nikos Kokkinoplitis, Innovation Administration Advisor, Seven Sigma P.C.
Nikos Kokkinoplitis has a BSc from the Division of Administration Science & Expertise of Athens College of Economics and Enterprise, specializing in Info Methods & Digital Commerce. Additional to his distinctive educational efficiency, he boasts vital volunteer exercise within the space of multicultural occasion planning, in addition to essential distinctions in enterprise concept competitions. His important analysis pursuits comprise Entrepreneurship and Innovation, Digital Advertising, E-commerce and Info Methods. Throughout his research, he labored at Seven Sigma P.C, on the design and implementation of the digital technique of the corporate, whereas he additionally developed innovation roadmaps for a number of enterprises. He has additionally labored as Analysis Assistant at ELTURN, an E-Enterprise Analysis Heart, the place he participated -amongst others- in doctoral analysis within the subject of Enterprise Analytics and co-organized a brainstorming workshop for executives of a giant multinational enterprise. To complete his diploma, he interned as a Cloud Functions Advisor at ORACLE S.A., performing necessities analyses and configuring Buyer Expertise Cloud Functions. After his commencement he served as an Military Aviation Soldier within the 2nd Group of Military Aviation at Megara Attikis, the place he organized and carried out a seminar on Innovation Administration that was attended by the officers of the airport. At the moment he works as an Innovation Administration Advisor at Seven Sigma P.C. In 2019 he participated in a examine on behalf of the European Area Company, for the identification of consumer necessities within the Greek maritime sector that may be benefited from house belongings. Additionally, in 2020 he participated in a Program Growth Examine for the event of an Worldwide Meals Incubator and Innovation Heart in Greece.
Giorgos Aspiotis, Innovation Expertise Advisor, Seven Sigma P.C.
George Aspiotis has an instructional background in Laptop Science (College of Piraeus, Division of Informatics). He has a sound information of a number of programming languages and methods (C#, C++, Python, bash, ORMs, SQL dialects and RDBMSs and many others.) and expertise of their utilization for growing and testing software program platforms, functions, and instruments (full stack improvement). Working for Seven Sigma as a Software program Engineer & Advisor, his important duties contain digital options improvement (customized software program and net functions improvement, system testing, advertising and marketing content material creation, analytics and planning), IT methods help and software program options consulting.