That is fascinating – Fb has introduced the launch of a brand new video collection, hosted by Submit Malone, which it’ll make solely obtainable on Messenger and Instagram through the Watch Collectively choice, which it rolled out again in September.
Watch Collectively permits customers to stream Fb-hosted video content material inside a Messenger video name, which might embrace as much as 50 folks without delay.
To launch a Watch Collectively stream, you begin a Messenger video name as regular, or create a Messenger Room, then swipe as much as entry the menu and choose “Watch Collectively”.
As you possibly can see right here, you possibly can then choose the video content material you wish to watch in your group.
Fb notes that Watch Collectively is now additionally obtainable to customers who’ve opted into the new Messenger expertise on Instagram, which mixes your Instagram Direct and Messenger interactions.
And now, it is including the brand new Submit Malone present – which, seemingly, will not be obtainable inside Fb itself, nor through Fb Watch direct.
“Submit Malone’s Celeb World Pong League can be a ten episode collection airing on Wednesdays and Fridays, that includes Submit Malone going head-to-head towards his movie star mates together with Doja Cat, Machine Gun Kelly, Quavo, and Saweetie in a battle to turn into the World Pong Champion. The primary episode pits Submit Malone towards Tyla Yaweh and Machine Gun Kelly and can be obtainable on November 18th.”
That may very well be a great way to get extra customers attempting out the Watch Collectively performance, and with greater than 150 million video calls carried out on Messenger on daily basis, and greater than 200 million movies despatched through the messaging app, it looks like it ought to be a pure development for a lot of customers, by way of enhancing engagement and hanging out (just about) with mates.
And if Fb can get extra folks viewing video content material through Messenger (and Instagram), that might add an entire new pathway for video promotion and distribution, and one other strategy to increase Fb Watch viewership.
Celeb-lead programming like this lends itself to fan dialogue, and by offering a strategy to view such inside devoted teams, that may very well be a greater strategy to spark additional engagement and interplay, boosting the recognition of the content material.
It is an fascinating experiment, which may play extra to Fb’s strengths, with regard to tying extra social parts into the video-viewing expertise.