![New Research Appears at Instagram Engagement Charges, Primarily based on Evaluation of 102 Million Enterprise Posts [Infographic]](https://www.socialmediatoday.com/user_media/cache/1c/5e/1c5e86dc72acf97d473826a22256835b.jpg)
Seeking to get a way of how properly your Instagram posts are doing, compared to everyone else?
The crew from Socialinsider not too long ago teamed up with Sked Social to analyze over 102 million Instagram enterprise posts, evaluating efficiency over time, to get a way of the newest engagement benchmarks within the app.
The analysis reveals some attention-grabbing insights, together with:
- Instagram’s total engagement charge is now on line with the identical from 2019, following a spike throughout the first half of 2020. That spike in engagement was doubtless attributable to the pandemic, and seems to have now normalized
- Carousel posts generate probably the most engagement, significantly for smaller accounts (beneath 5k followers)
- Quick captions (>10 phrases) typically work greatest, although longer captions of 30 phrases or extra work higher on video posts
- Persons are extra prone to touch upon video posts
You’ll be able to try the complete report right here, or check out the infographic abstract beneath. Some helpful insights on your IG planning.
