With numerous celebrations developing, Snapchat has immediately shared some new perception into how its customers are planning to have interaction with these occasions, and the way entrepreneurs can look to succeed in them with their campaigns.
As defined by Snap:
“Snapchatters are gearing up for a season of celebrating, with holidays and festivals like Easter, Ramadan, Passover, and Holi all on the horizon. One in two Snapchatters world wide plan to look at a vacation or competition this March and April, however many have needed to get further inventive with their celebrations.”
Certainly, with pandemic restrictions nonetheless limiting what individuals can do, Snapchat customers have been compelled to re-assess their common vacation routines as soon as once more. However the pandemic might also have strengthened their resolve to uphold their traditions, with most trying to keep centered on the constructive components as a way of sustaining some stage of normalcy and connection.
However that can, as famous, imply a change in strategy. So how are Snapchatters trying to change?
A technique may very well be via elevated gift-giving:
“Most Snapchatters plan to spend the identical sum of money or extra on vacation purchases this yr. Specialty meals and drinks are a high buy for Snapchatters, together with new outfits and presents for buddies or household.”
Many Snapchatters may also nonetheless be trying to meet up with family and friends, in no matter capability they will. That is mirrored in Snapchat’s phrase affiliation traits from 2020, which present that ‘Zoom’ and ‘Digital’ had been two key phrases utilized in connection to the assorted occasions.
Given this, Snapchat may very well be a key platform for such, with Snap utilization seeing an increase in 2020:
“Easter Weekend within the US and Europe additionally noticed a major improve in Lens utilization in 2020. Within the US, a mean of 31.5M Snapchatters used Lenses every day throughout Easter Weekend, an 18% improve in comparison with the yearly common.”
That, additionally, may current a model and advertising alternative.
And whereas it will likely be exhausting for a lot of to bodily meet up with household, that too stays a key focus.
Based mostly on these traits, numerous manufacturers can seemingly see alternative to showcase their related merchandise to Snapchat customers, and that might open up new avenues for branding and promotion via the app.
If you do not have your seasonal campaigns in place but, these insights may assist form your considering, and maximize efficiency within the interval.
You’ll be able to learn Snapchat’s full March and April vacation rundown right here.