As a ‘90s child, I used to dream of successful the Nickelodeon Tremendous Toy Run — 5 minutes to fill a Toys R Us buying cart with something I preferred. I had my route all deliberate out: stacks of video video games, a couple of selection Lego units, after which a fill-up on the Nerf aisle.
The world may be very totally different proper now, after all, however Nerf could have simply introduced a contemporary, grown-up model of the dream: it’s hiring a chief TikTok officer to dream up the corporate’s advertising for 3 months, giving one fortunate influencer $30,000 and “an enormous quantity of Nerf merchandise” in alternate for serving to Hasbro work out easy methods to entice Gen Z.
Oh yeah, that is undoubtedly a advertising stunt. However it’s additionally an actual job on the corporate’s actual profession web site, and also you’ll must submit an actual job utility and interview for the function if Hasbro likes what you’ve acquired. You’ll be anticipated to create 10–12 TikTok movies per 30 days, meet weekly with Nerf’s advertising group, and — sadly — be 18 or older to get employed.
It’s additionally fully distant, so that you’ll be interfacing via Microsoft Groups, Zoom, or what have you rather than getting a tour of the Nerf labs or archives. Not as enjoyable as might be!
However nonetheless, fairly enjoyable. Right here’s hoping this goes to a brand new face, not a longtime influencer! For those who’re chosen, we’d love to listen to what it was like afterward. My DMs are open.